every detail is crucial.
We worked with Save the Children Italy
to build their new online presence.
If we compare two direct e-mail campaigns for humanitarian emergencies,
before and after the new website launch,
we can measure a double conversion rate
(triple on mobile devices).
The overall goal was to increase conversion rates and improve the brand perception among online users.
We achieved it through these milestones:
Leveraging the power of Drupal we provided a series of components that editors can use to build pages.
The same model applies to simple pages, like blog posts, as well as complex landing pages.
This approach supports these core requirements:
We worked to minimize the effort in completing a donation transaction, on both large and small screens
Returning users can automatically fill their data using their mobile phone for authentication
Our effort proved to be effective, with a significant increase in conversion rates.
We designed a donation process that is accessible from every page of the website, and requires no more than two steps to complete.
The product selection process has been made extremely clear and focused, while providing at a glance effective informations about Save the Children accountability and offline payment methods.
We provided a guide to content creation, with two different perspectives:
Providing a bird's eye view of Save the Children activity all over the world is much easier using maps.
We designed a solution that: